Franchise Growth & Development
HanTeeKom Group is dedicated expanding Franchisor Brands by partnering with the right Franchisees in the right markets.
Franchise growth depends on more than generating franchise inquiries. It involves generating franchise inquiries that have the best chance of closing. The fit must be there with the Franchisor’s business approach, values, and goals. HanTeeKom helps Franchisors identify the right prospective franchisees, determine where the strongest expansion opportunities exist and build the marketing infrastructure required to create and nurture a sustainable franchise development pipeline.
Specific services include:
Market & Territory Analysis
We diligently evaluate the market potential, customer demographics, competitive conditions, geographic characteristics and other growth factors to help Franchisors identify priority expansion markets and make more informed territory-development decisions.
Ideal Franchisee Profiling & Targeting
The universe isn’t the target for Franchisors. To maximize their marketing budget, Franchisors must identify the characteristics of successful franchise owners—including experience, behaviors, motivations, financial characteristics and other relevant attributes—and use those insights to improve franchise recruitment targeting, messaging and media investment.
Franchise Development Marketing
Some of our key offerings include developing and executing integrated marketing programs designed to attract qualified prospective Franchisees. While focused on creating efficiently performing Programs, we do not use a cookie-cutter model. We design the best Programs for the unique goals of the Franchisor. Programs can include paid media, search, social, content, email, landing pages and other channels selected around the franchise system’s growth objectives.
Franchisee Lead Generation & Nurturing
This service focuses specifically on generating leads for Franchisors. The focus here is building a sustainable pipeline of prospective franchise owners through targeted lead generation, CRM, email, marketing automation, retargeting and lead-nurturing programs designed to move qualified prospects from initial interest toward the franchise sales process. Franchise Lead Generation & Nurturing can exist on its own or it can be incorporated into a Franchise Development Marketing Program.
Franchise Development Content & Collateral
We develop presentations, digital content, franchise opportunity materials, landing pages, videos, and other strategic assets that effectively communicate the franchise opportunity and support prospective franchisees throughout their consideration process.