Local Marketing & Customer Acquisition
We generate greater awareness, more leads and more customers in your local market.
Every Franchise location operates within a different competitive environment. HanTeeKom helps Franchisees understand their local markets and build marketing programs that generate customer demand while remaining aligned with Franchisor Brand.
Local Marketing Strategy
HTK will lead or support the Franchisee in the development of a market-specific growth strategy based on territory, customers, competitors, franchise brand requirements and business objectives. We identify where the strongest opportunities exist and determine the marketing activities most likely to generate results.
Local Market & Competitive Analysis
Understanding customers, competitors and market dynamics is essential to competing effectively within your territory. We assess the local competitive environment, customer characteristics, market opportunities and competitive positioning to identify where your business can compete more effectively.
Local SEO & Google Business Profile
Improving your visibility when customers search locally for the products and services you provide. HTK programs can include local search optimization, location content, Google Business Profile optimization and other strategies designed to help customers find your location when they are ready to buy.
Paid Search & Digital Advertising
Franchisee profitability depends in part on ensuring that marketing dollars are deployed effectively and efficiently. HTK effectively deploys your digital budget generating local demand through targeted Google, paid social, display, retargeting and other digital advertising programs designed around measurable business objectives rather than simply impressions and clicks.
Local Social Media & Content
Social Media can be an effective way to emotionally connect with your customers and prospects while staying top of mind. HTK is skilled at building a stronger presence within your community through locally relevant social media and content programs that remain aligned with the overall franchise Brand.
Landing Pages & Conversion Optimization
We improve the digital path between advertising or search and the action you want a prospective customer to take. HTK optimizes landing pages, calls to action, forms, appointment paths and other conversion points to turn more traffic into measurable business opportunities.