Franchisee Performance & Growth
Understand what is driving your business—and where growth is being missed.
Franchisees have access to more marketing and customer data than ever before, but data only matters when it leads to better decisions. HanTeeKom helps franchisees understand which activities are producing results, where performance is breaking down and what actions should be prioritized to improve the business.
Marketing Performance Dashboard
HTK’s Marketing Performance Dashboards bring critical marketing and customer metrics into a clear view of leads, customer acquisition, conversion, advertising performance, retention and return on marketing investment.
Marketing ROI Analysis
Our ROI Analysis will help you determine which marketing activities and channels are actually generating business results so marketing investment can be shifted toward the programs producing the strongest returns.
Customer Acquisition Cost Analysis
We can work with Franchisees to help them understand what it costs to acquire customers through different marketing channels and identify opportunities to generate customers more efficiently.
Lead Funnel & Conversion Analysis
HTK will examine the complete path from marketing activity to lead to customer to identify where opportunities are being lost and where improvements can have the greatest financial impact.
Customer & Retention Analytics
Our Retention Analytics look at repeat business, customer retention, reactivation and other customer behaviors to identify opportunities to increase the value of the existing customer base.
Competitive & Market Analysis
We understand changes in your local competitive environment, customer behavior and market dynamics and how those changes may be affecting business performance.
Franchisee Growth Diagnostic
We will conduct a focused assessment of the major factors affecting location performance, including the local market, competition, marketing, digital presence, lead generation, conversion, reputation, customer experience and retention.
90-Day Growth Plan
For franchisees that need to accelerate performance, HanTeeKom translates the Growth Diagnostic into a prioritized 90-day action plan focused on the initiatives most likely to improve business results.