Analytics & Franchise Performance
HanTeeKom Group can help you understand what is working, identify what isn't and improve performance across locations.
The advantage of a franchise network is the ability to learn across many locations—but only when the right data is collected, compared and translated into action. Using this critical data, we help Franchisors connect marketing, customer and location-level performance information to understand what drives success and where intervention is required.
Marketing & Customer Performance Analytics
We develop measurement frameworks that connect marketing and customer activity to business performance. Depending on the Franchise system, measurement can include leads, attribution, customer acquisition cost, ROAS, conversion, retention, customer satisfaction and customer lifetime value.
Franchise Location Dashboards & Scorecards
We create dashboards and scorecards that give franchisors visibility into marketing, customer and commercial performance across locations, making it easier to identify high performers, underperformers and emerging trends across the system.
Location Performance Benchmarking
We compare locations across relevant performance indicators to determine why some Franchisees outperform others. Benchmarking can uncover differences in marketing execution, lead conversion, customer experience, reputation, retention and other factors influencing location performance.
Underperforming Location Diagnostics & Intervention
We conduct focused diagnostics of struggling locations to determine what is limiting performance. We examine factors such as the local market, competition, marketing execution, digital presence, lead generation, conversion, reputation, customer experience and retention. We then develop a prioritized improvement plan and execute it along with the Franchisee and Franchisor as needed.
Best-Practice Identification & Network Optimization
Franchisors have the benefit of multiple touch points into the market. The greater the number of locations, the greater the touchpoints. HTK can identify the strategies, processes and practices associated with high-performing locations and determine where those practices can be replicated across the Franchise system. The objective is not simply to identify performance differences, but to use what the network is already learning to improve the performance of the entire system.