Franchisee Marketing & Growth Enablement
HanTeeKom Group gives Franchisees the tools, programs and support they need to enables Sales and grow revenue.
Franchisors have a genuine desire to support their Franchisees. We enable that support through the design of sales tools, communications templates, etc. for effective local marketing and communication. We help Franchisors translate corporate marketing strategy into practical programs Franchisees can use to generate demand and grow their individual businesses.
Local Marketing Programs
Franchisors, to varying degrees, decentralize a component of their marketing, empowering Franchisees to develop customized, scalable programs that will resonate with their customers and prospects. We work with the individual Franchisees to develop these programs within their territories while remaining aligned with the broader Franchisor Brand. Programs can include digital advertising, social media, promotions, partnerships, community marketing, events and other locally relevant activities.
Franchisor Marketing Playbooks
Franchisors will often offer practical, easy-to-use playbooks that translate corporate marketing strategy into local action. These playbooks act as a guide to help Franchisees understand the ins and outs and the dos and don’ts of being part of a larger Franchise network. Playbooks can address local advertising, digital marketing, social media, promotions, community engagement, reputation management, lead management and other activities Franchisees need to execute effectively.
Campaign-in-a-Box Programs
We provide franchisees with ready-to-deploy campaigns containing approved creative, messaging, digital assets, promotional materials, media guidance and implementation instructions—making it easier for locations to execute professional marketing without recreating campaigns independently.
Franchisee Marketing Training
We are specialists at training professionals at all levels of the Franchisee on how to market their businesses effectively, or to use Franchise corporate marketing resources to train Franchisees. There is no cookie-cutter template for this training. We develop what’s required.
Ongoing Franchisee Marketing Support
We can provide advisory support to Franchisees as needed. This gives franchisees somewhere to turn when local marketing challenges arise while reducing the burden placed on the Franchisor’s internal corporate marketing team.