Portfolio Company Growth Acceleration
For portfolio companies requiring additional commercial horsepower, HanTeeKom Group can work directly with management teams to address specific growth challenges and opportunities.
Go-to-Market Strategy
With our full-service approach, we work with teams to develop or refine the company’s go-to-market model, including target markets, customer segmentation, value propositions, channel strategy, sales enablement, and marketing priorities.
Brand Positioning & Repositioning
We strengthen or reposition portfolio-company brands to better support growth, expansion into new markets, acquisitions, or changing competitive conditions.
Digital Growth Optimization
We identify and address performance gaps across websites, search, paid media, conversion, analytics, marketing automation, and the broader digital customer journey.
Sales & Marketing Alignment
We improve the connection between marketing and sales through shared definitions, lead-management processes, funnel metrics, account strategies, and revenue accountability.
Marketing Organization & Capability Building
We assess organizational structure, talent, agency relationships, processes, technology, and internal capabilities and develop the operating model required for the company’s next stage of growth.
Customer Service Organization & Capability Building
We assess organizational structure, talent, agency relationships, processes, technology, and internal capabilities and develop the operating model required for the company’s next stage of growth.
Fractional CMO, CCO or Executive Marketing/Customer Service Leadership
We can provide experienced senior marketing leadership without requiring the portfolio company to immediately build or expand a permanent executive team.